Apple and Starbucks have amped up their in-store “Pick of the Week” partnership to offer a free iPhone app each week. The Pick of the Week offers began in 2008 but previously only gave consumers free tracks through the iTunes Music Store. CNET reports that the first free app is Shazam Encore, which identifies music you hear, and normally costs $5.99 in the App Store.
The Pick of the Week App cards are available at Starbucks cash registers. There is no word on whether the apps will replace or appear alongside the music in the Pick of the Week program.