Apple will be opening 25 “store-within-a-store” concepts in 25 Target retail stores across the U.S. This is part of Target’s broader initiative called “the Shops at Target.” This initiative focuses on specific products and brands. Below is a statement from Target:
Target Corp (TGT.N), known to many U.S. shoppers as the place to go for trendy, low-priced merchandise, will soon have shops within its discount stores selling everything from dog treats to high-end home accessories.
Target also confirmed during a presentation on Thursday that it will have 25 stores featuring special displays of Apple Inc (AAPL.O) merchandise, a move that had been speculated about last week.