Apple Inc. (NASDAQ:AAPL) has just updated the Apple TV software and they have added a new feature. You can now buy TV shows instead of just renting them. You can also access and stream any TV show that you have previously purchased from iTunes on your Apple TV.
The purchased TV shows are under the “Purchased” section of iTunes. The Apple TV update also added support for Vimeo. Currently it appears that the update affects U.S. users.