Apple’s Jony Ive: ‘I Would Love, Love, Love, To Show You What We Are Working On Now’

Posted Sep 19, 2013

Sir Jonathan Paul “Jony” Ive is the senior vice president of design at Apple.  He has been in charge of Industrial Design and oversaw the Human Interface software teams at the company.  Ive was the lead designer of many Apple products, including the MacBook Pro, iMac, MacBook Air, the iPod, the iPod Touch, the iPad, the iPad Mini, and iOS.  Ive drove a majority of the changes in iOS 7 as well.

Jony Ive was very close to late Apple co-founder Steve Jobs and the two of them often bounced ideas off of each other.

“I would love, love, love to show you what we are working on now, but I’d lose my job,” stated Jony Ive in a recent interview with USA Today.  “It feels like each time we are beginning at the beginning, in a really exciting way, and if you could see what I mean it wouldn’t just be rhetoric. … It’s very easy to make something that is new, but it won’t be new the day after tomorrow. So we are trying to make things that are better.”

Clearly, people that were disappointed with Apple’s newest software and hardware should not lose hope.  Ive must have something up his sleeve.