Apple’s TV ad ‘Misunderstood’ sells iPhone video editing capabilities

Posted Dec 17, 2013


Apple has released a new sentimental TV ad about a teenager that seems to be staring at his phone throughout his holiday break rather than engaging with other family members. It turns out that the teenager was actually capturing priceless video footage for his family the whole time. The commercial even shows the kid’s final cut towards the end of the ad. Check out the video above.