When Jon Goldwater traveled around the Midwest throughout the United States trying to find a job and places to stay, he came up with the idea for characters like Archie Andrews, Betty Cooper, Veronica Lodge, Reggie Mantle, and Jughead Jones. Traditionally Archie Comics are sold at grocery stores and convenience stores. Archie Comics also embraced smartphones in the form of a mobile app. Through the Archie Comics app developed by iVerse, users can buy e-comic books individually for prices at about $2.99-$3.99. Archie Comics and iVerse will now work with mobile advertising company Tapjoy to set up a virtual goods model.
Tapjoy will help set Archie Comics up with a reward-based ad model. People that do not want to pay can access content for free by engaging with offers setup through Tapjoy. Users can view the ads rather than paying for virtual items. According to VentureBeat, users would be asked to watch a video or fill out a survey. Then Tapjoy would unlock the digital comic. iVerse will handle the digital content distribution starting July 18th. This model is called the Mobile Value Exchange.
?We?re thrilled to partner with Tapjoy and embrace a new way for our consumers to get the comics they love,? stated Archie Comics Publisher and co-CEO Jon Goldwater. ?Making our great content catalog available through a new free-to-own model establishes a new opportunity for how people read comics and will bring even more fans to the Archie universe.?