Are You A Human Launches PlayThru To Replace CAPTCHA With Games

Posted May 22, 2012

Are You A Human is a Detroit-based startup company that is working on ways to replace CAPTCHA, the security feature on websites where you have to re-write gibberish text to prove that you are a human and not a spammer bot. Are You A Human has just launched a cloud-based game called PlayThru. PlayThru involves playing a mini game to prove that you are a human. For example, you may have to drag food items into a fridge or drag a motorcycle into an empty parking spot. I’d much prefer doing this than filling out text that is often times unreadable.

Companies that use Are You A Human’s products include Quicken Loans and Fathead. About 2 million games have been played to date. The idea for Are You A Human came up when co-founder and CEO Tyler Paxton tried buying Hannah Montana concert tickets, but the seats kept getting taken because filling out the CAPTCHA was taking too long.

Are You A Human launched a prototype in September 2010 and went full-time in April 2011. They received seed funding from Detroit Venture Partners and started testing by the end of November. Currently there are 7 people employed at Are You A Human and they operate out of the M@dison Building incubator space owned by Quicken Loans founder and Cleveland Cavaliers owner Dan Gilbert.