, The Official Search Engine of NASCAR

Posted Jan 15, 2009

InterActiveCorp subsidiary has signed a deal to become the official search engine for the National Association for Stock Car Auto Racing (NASCAR). wants to push their brand in front of the second-most popular professional sport on TV.  NASCAR has about 75 million fans that purchase $3 billion in licensed products.

The financial details of the deal was not disclosed.  Jim Safka, CEO of said that the goal of the deal is to have NASCAR fans use their search engine to look up information about NASCAR. will run the search engine on the NASCAR website and will also make a “NASCAR toolbar” for those users.  Ask will offer detail searches of NASCAR’s databases and the two companies will be showing display ads at the races. sponsors the No. 96 Ford car driven by Bobby Labonte as part of a pact with the Hall of Fame racing.  The Ford car will drive in the NASCAR Sprint Cup Series as well.

“NASCAR fans are the most sponsor-loyal fan base in sports,” stated spokesperson Andrea Riggs. “NASCAR fans appreciate the companies who support the sport they love and who enable the teams to keep racing.”