Asustek Reports Net Profit Rise Of 21% Due To Growth In Tablet Market

Posted May 6, 2013

ASUSTEK Computer Inc. (TPE:2357), the fifth-largest PC maker, has benefitted from the push into mobile products like tablets and hybrid laptops.  The company has especially seen growth over the past half year due to a partnership they made with Google for the popular Nexus 7 tablet.  Asustek also sold Windows 8 touchscreen laptops and tablets at competitive prices.  The company has reported that their net profit for the three months ended March has risen to 6.05 billion New Taiwan dollars (US$202.4 million) from NT$5.01 billion one year earlier.

This figure is above the NT$5.48 billion estimate provided by seven analysts in a poll by Dow Jones Newswires.

Asustek’s revenues rose 16% to NT$105.16 billion from NT$90.91 billion.  Asustek also said that their second-quarter notebook shipments will move upwards from the first quarter.  However tablet shipments will be lower due to product transitions.

Smaller Windows 8 Tablets

Asustek is planning on building small Windows 8 tablets later this year according to a report by The Wall Street Journal.  Asustek CEO Jerry Shen predicted that Windows 8 tablets could likely fall below $300.  Asustek is currently the low-price leader for Windows 8 tablets as they are selling the VivoTab Smart on for $449.99.  Microsoft is expected to product a 7-inch version of the Surface tablet later this year.  Currently all of the Windows 8 tablets are around 10 inches.


According to IDC, Asustek was in third place for first-quarter tablet shipments after Apple and Samsung.