Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services. Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250. T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T NextSM plan, buy a device at full retail price or activate a device they currently own.
T-Mobile CEO John Legere said that AT&T’s new offer is a “desperate move.” Here is an e-mail that Legere sent to Re/Code: ?This is a desperate move by AT&T on the heels of what must have been a terrible Q4 and holiday for them,? Legere said in an email to Re/code. ?Consumers won?t be fooled. ? Nothing has changed, customers will still feel the same old pain that AT&T is famous for. Just wait until CES to hear what pain points we are eliminating next. The competition is going to be toast!?
So what is T-Mobile going to announce at CES? Stay tuned to Pulse 2.0.