AT&T Inc. (T) Announces New Wireless Prepaid Brand Aio Wireless

Posted May 9, 2013

AT&T Inc. (NYSE:T) has announced a new prepaid cellular brand called Aio Wireless.  Aio is starting in Houston, Orlando, and Tampa first.  They will be expanding to additional cities throughout the year.  Aio Wireless will offer access to popular prepaid cellular services and devices including the Apple iPhone.

“We talked with no-annual-contract customers and created our service around what they want. They want simple, easy plan choices with unlimited offers; first-class service at affordable prices; great devices; nationwide voice and data coverage; and no annual contracts. Today’s wireless customers don’t want to compromise,” stated Aio Wireless president Jennifer Van Buskirk. “We are set up to win over value-conscious customers who are increasingly moving towards smartphones and mobile broadband.”

Aio will offer two no-contract plans for smartphone customers.

1.) Aio Smart is $55 per month with unlimited talk / text / data and a 2GB soft cap on high-speed data.

2.) Aio Pro is $70 per month and the data soft cap is increased to 7GB.

Aio is going to offer the iPhone 4, iPhone 4S, and iPhone 5.  Devices will be carried at unsubsidized prices.  For example, the iPhone 5 will cost $650.  The speed of the network will be “4G download speeds of up to 4Mbs per second.”  This means that LTE is not currently support with high-speed data limited to HSPA+ networks.