AT&T and car company BMW have signed an agreement called BMW Assist Services. AT&T will be providing the Bluetooth hands-free calling, speech recognition, GPS, emergency assistance, traffic and weather updates, news, etc. for BMW Assist services. BMW Assist is free for 4 years on BMW models 2007 and higher.
“This is an exciting opportunity,” stated AT&T President of emerging devices, resale, and partnerships Glenn Lurie, AT&T. “BMW has been an industry leader in the connected vehicle space for many years and we look forward to providing the wireless network that will keep drivers connected to the content and services they rely on.”