PHONE WARS: AT&T Suing Verizon Because Of ‘Map For That’ Ads

Posted Nov 3, 2009

AT&T Inc. (NYSE:T) is suing Verizon Communications Inc. (NYSE:VZ) because of the “There’s a map for that” ads. The reason why AT&T is suing them is because of false advertising and deceptive trade practices. The Verizon “map” suggests that AT&T customers are out of touch.

AT&T said that they sent Verizon a notice asking them to stop running ads that their customers are out of touch in areas that do not have 3G services. Verizon removed the words “out of touch” from their ads and added “voice and data services outside 3G coverage areas.”

However AT&T customers still have voice and data services out of 3G areas but the data connection is slow. AT&T did not specify how much in damage they want in return and they are also asking for a restraining order from Verizon to keep running the ads.