AT&T has confirmed that new customers will see different options when signing up for a texting plan: either you pay for unlimited, or you pay by the text. The new options are an unlimited texting plan for $20 a month, an unlimited family texting plan for $30 a month, or paying 20 cents for each text sent. Picture and video messages will cost 30 cents per message for those who forego the unlimited plan. CNET reports that the change takes place on August 21st.
AT&T’s move to unlimited plans follows Apple’s announcement of iMessage, which will let iOS users message each other for free.