Attensity is an enterprise social analytics startup that has raised $90 million in equity financing. This round of funding was provided by an international private equity fund and financial advisor company. Attensity plans to use the funding to scale its product, sales, marketing, and engineering team. Attensity also named Howard Lau as its new chief executive officer.
“Attensity is already an established market leader in social media analytics used by global companies,” stated Lau. “Now we are extending that lead even further into brand reputation as well as the early detection of trends, business opportunities and threats, thereby enabling companies to stay ahead of the market and build competitive advantage.”
Spending more than two decades of research and development, Attensity pioneered natural language processing and sentiment analyses. Attensity analyzes over 150 million data sources and is one of the few companies that has full access to Twitter’s firehose data stream.