It is rumored that Audi will be acquiring Ducati for $1.1 billion later this week. ?Ducati is one of the finest machines you can buy but strategically it?s insignificant for Volkswagen,? stated HIS analyst Christoph Stuermer. ?Its revenue is more than Lamborghini?s and Bugatti?s combined, but to the automotive operations, it?s a mere accessory.?
Volkswagen AG’s acquisition of Ducati will mark it as the 11th brand to be added to their portfolio along with Bugatti, Lamborghini, Scania AB, and MAN SE. The acquisition would make Audi even more competitive against BMW, a brand known for luxury cars and motorcycles. The deal is expected to close on Wednesday.