Augmented Reality Company DAQRI Raises $15 Million

Posted Jun 5, 2013

DAQRI is a company that develops augmented reality applications for major brands.  The company has raised $15 million in funding from Tarsadia Investments.  DAQRI plans on using the funding to increase their engineering and design resources.  They also plan to ramp up their sales teams to find additional clients.  DAQRI uses the camera built into smartphones and tablets to create advertising campaigns for companies.

In the demo video below, you will see how a Batman costume at a local dress store comes alive with a swarm of bats.  Hovering the camera above a room with a basketball in it lets you throw the basketball around.  Putting camera above a picture of a man in a magazine makes him come to life and speak.  Putting the camera on top of a Matchbox Twenty album lets you see when the band is coming to play a concert near you.

DAQRI has signed a deal with 20th Century Fox and Sony to create interactive experiences on DVD covers, books, albums, etc.  There are over 1,000 augmented reality experiences powered by DAQRI.

On top of the funding announcement, DAQRI said that they have added Atom Factory founder, chairman, and CEO Troy Carter to their advisory board.

?We?re at the forefront of a technology revolution that will change the way people see the world,? stated DAQRI founder and CEO Brian Mullins. ?As an industry we have just begun to scratch the surface of what Augmented Reality is capable of, and with Troy joining the advisory board, consumers will likely see more innovative marketing and entertainment-focused campaigns in the future.?