AV Concept’s 2Pac Hologram Was A Hit

Posted Apr 16, 2012

This past Sunday at the Coachella music festival concert, a hologram of Tupac Shakur (aka 2Pac and Makaveli) appeared on stage with Dr. Dre and Snoop Doggy Dogg. 2Pac was murdered in Las Vegas on September 13, 1996 at the young age of 25. Everybody has been talking about it today and the “>YouTube video of the performance hit over half a million views within 24 hours. After addressing the crowd as if he was actually there (“What up, Coachella?”), the hologram sang some of 2Pac’s most well known songs like “2 of Amerikaz Most Wanted.”

“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” stated AV Concepts president Nick Smith. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life.”

The image of Shakur was created by Hollywood effects company Digital Domain, which also made the CG images of Brad Pitt in “The Curious Case of Benjamin Button” and Jeff Bridges in “TRON: Legacy.” The hologram of 2Pac was Dr. Dre’s vision, who worked with Philip Atwell (Geronimo Productions) and Dylan Brown (The Yard).

The 2Pac hologram was being planned for months beforehand and it took nearly four months to create in a studio. Smith could not reveal how much creating the hologram costed, but revealed that a similar one would cost anywhere between $100,000 to over $400,000.