ReachForce is a B2B marketing company that has raised $4.6 million. MK Capital led the round of funding and GSA Venture Partners also participated. MK Capital Managing General Partner Mark Koulogeorge will be joining the ReachForce board of directors. ReachForce added over 100 new customers in 2010, including Research In Motion, Citrix Online, Juniper Networks, and Ziff Davis Enterprises.
“Marketing executives are under tremendous pressure to improve results. New customer acquisition is critical to our customers and that is where we focus our value,” stated ReachForce CEO Bob Riazzi. “High performing demand generation initiatives require high quality information. Reachforce customers quickly realize value because we deliver cleaner, more complete and accurate information about their targets, prospects and customers than they previously had, and we deliver it directly to the systems and people that need it. Our customers often realize 100% improvement in results, so they don’t begin a new marketing campaign without ReachForce. ”