Facebook chief operating officer and “Lean In” author Sheryl Sandberg has launched a new campaign called “ban bossy.” Sandberg argues that the word “bossy” stops girls from pursuing leadership roles. Sandberg said that these attitudes start at an early age and continues into adulthood.
“We know that by middle school, more boys than girls want to lead,” said Sandberg in an interview with ABC. “If you ask girls why they don’t want to lead, whether it’s the school project all the way on to running for office, they don’t want to be called bossy, and they don’t want to be disliked.”
Sandberg’s organization Lean In is also working with former Secretary of State Condoleezza Rice and Girl Scouts USA CEO Anna Maria Chávez to launch the public service campaign. Rice, Chávez, and Sandberg also launched a website called banbossy.com. The website gives tips for parents, kids, and teachers about how to encourage young female leaders.
Chávez got involved immediately after getting a call from Sandberg and believed that the Girl Scouts were ideal partners for the new initiative. Over half of all American women were once Girl Scouts and 2 million girls are currently Girl Scouts. The “Ban Bossy” campaign is going to focus on helping girls and women feel more confident as leaders.