The world’s largest bookstore Barnes & Noble, Inc. (NYSE:BKS?) has designed an iPhone application that is available on the iPhone and iPod Touch. Users can read book reviews and find store information. In order to build the application, Barnes & Noble partnered with LinkMe Mobile and Spotlight Mobile.
One of the built in features allows users to take a picture of a book and immediately see reviews and other information about it. While it is just as easy to use a Google search to find the information, this feature just makes the application more intuitive.
There are several other useful features. There is a local store events section that shows up after searching for a local store. There is also online purchasing so you don’t have to use the website directly anymore. For those of you interested in individual authors, there is a section called B&N Studio where there are author interviews. Another feature is a reservation system that allows you to have a store hold books, music, or movies for you.
The application is available for free and was created because the company wanted to increase their store mobile traffic.