Barnes & Noble Partners With IREX On E-Book Reader

Posted Aug 24, 2009

Dutch company IREX Technologies and Barnes & Noble have made an alliance.  IREX is the second e-book reader company to have partnered with Barnes & Noble with Plastic Logic being the first.  Plastic Logic plans to launch an e-book reader next year itself.

IREX said that their partnership with Barnes & Noble will not be exclusive.  IREX is already selling e-book readers in Europe, but not yet in the U.S.  Irex’s e-book reader will have an 8.1″ touch screen and 3G wireless connection.

?We will change the dynamics of the consumer market ? users want to easily purchase content from a variety of sources and we allow them to read it on an IREX eReader as well as other devices,? stated Irex North American CEO Kevin Hamilton.