BlackBerry announced on Tuesday that BBM messaging is coming to Android and Apple iOS. This is surprising considering that many BlackBerry was able to retain a lot of their users by keeping BBM exclusive to their own devices. BlackBerry CEO Thorsten Heins said that they decided to bring BBM to BlackBerry because they have confidence in their products. BBM’s text and group messaging services will be available as a standalone app. Video calling should be added to the app soon also.
?For BlackBerry, messaging and collaboration are inseparable from the mobile experience, and the time is definitely right for BBM to become a multi-platform mobile service. BBM has always been one of the most engaging services for BlackBerry customers, enabling them to easily connect while maintaining a valued level of personal privacy. We?re excited to offer iOS and Android users the possibility to join the BBM community,” stated BlackBerry’s EVP of Software Product Management and Ecosystem Andrew Bocking.
BBM has over 60 million monthly active customers and over 51 million use BBM an average of 90 minutes per day. BBM customers send and receive over 10 billion messages per day, which is nearly twice as many messages per user per day compared to other mobile messaging apps. Almost half of the BBM messages are read within 20 seconds of being received.