BlackBerry Ltd (BBRY) adds stickers to BBM

Posted Feb 21, 2014

BlackBerry Ltd (NASDAQ:BBRY) has found a new way to make money from the BBM messaging service. BlackBerry has added virtual stickers to the BBM messaging service, which is a popular feature found in the Line messaging app. The stickers can be bought from the BBM Shop. Virtual stickers generally can be licensed by brands as well. Each sticker pack has between 10 to 25 individual stickers. Some of the sticker packs will be free, but the premium packs will be paid. The stickers and BBM Shop launched today in a limited external beta.
[Source: BlackBerry Blog]