As many of you all are aware, Microsoft is getting ready to launch a new search engine called Bing. Bing will be fully launched by June 3 and looks very similar to Live.com based on the screenshots that I grabbed from TechCrunch.
Even though the homepage and design look very similar to Live.com in terms of glossiness and high-quality images, the algorithm behind the search has been altered quite a bit according to Microsoft SVP Yusuf Mehdi.
Every time that you search for a particular topic such as health, travel, shopping, sports, news, etc., there is a customized layout. For example, when search for travel deals there is an itinerary page that comes up, powered by Farecast. When searching for shopping deals, the Microsoft Cashback program is pulled up.
Check out some of the screen shots after the jump of Bing. The internal code-name for Bing is called Kumo as of right now.