Microsoft Corporation (NASDAQ:MSFT) has integrated social games into search results. When searching for a game on Bing.com, you can play it directly from within the website. For example, when you Bing “Happy Island,” you can play the social game created by Crowdstar.
The game embedded in the search result uses technology from Sibblingz. Bing has been working on making search engines smarter, which include movie time results, images, music lyrics, etc. Microsoft is working on 400 different specialty “visual search experiences.”