In order to become a top search engine, you have to make the right deals with the right people. Google has a deal with the Mozilla Firefox web browser and Apple for the iPhone to make sure that they are the default for both. Microsoft has put out a clever TV marketing campaign for Bing and is now offering FarmVille cash to Facebook users.
Microsoft was able to increase their Facebook Fan page to over 400,000 fans within 24 hours because of a FarmVille promotion. You will notice in the banner, it says “Become a fan of Bing now and get FREE Farm Cash.” FarmVille players received 3 “Farm Cash” buy simply becoming a Bing Fan. The cost of 25 Farm Cash is $5. This means that Microsoft provided $240,000 worth of game currency. Bing now has over 570,000 Facebook Fans and Google has about 525,000. [BusinessInsider]