Bing Logo Color #0044CC “Was Worth At Least $80 Million”

Posted Mar 19, 2010

Microsoft Corporation (NASDAQ:MSFT) user experience manager Paul Ray said that the blue color of the Bing logo “was worth at least $80 million” at the MIX10 conference in Las Vegas.  The hexadecimal color of the logo is #0044CC.

It appears that people that see this bluish color, people tend to click on more links and ads.  “We wanted to try red links or brown links and no color,” stated Ray. “It was really hard to argue with the success of this color.” [The Seattle Times]