Bing Surpasses Yahoo! As The Second Most Used Search Engine

Posted Mar 6, 2011

It wasn’t too long ago when Microsoft Corporation (NASDAQ:MSFT) was dangling a $44 billion acquisition offer for Yahoo! Inc. (NASDAQ:YHOO). After Yahoo! strutted away, Microsoft decided to revamp their own search engine and named it This past week, surpassed Yahoo!’s market. In Charlie Sheen words, Microsoft is #winning. Google remains on top at number one with a 90 percent market share.

Why is Google still on top? I believe one of the reasons why is because Gmail is much better than Hotmail. And people are generally loyal to the search engine brand associated with their e-mail provider. You just cannot beat threaded e-mail conversations IMHO. Press release of Bing’s market share below:

Bing overtakes Yahoo! globally for first time

Boston, USA & Dublin, Ireland; Tuesday, 1st March, 2011: The Bing search engine overtook Yahoo! for the first time worldwide in January and increased its lead in February according to web analytics company, StatCounter. Its research arm StatCounter Global Stats finds that globally Bing reached 4.37% in February ahead of Yahoo! at 3.93%. Both trail far behind Google’s 89.94% of the global search engine market.

In the United States Yahoo! at 9.74% still retains its lead over Bing at 9.03%. Google’s share in the US is 79.63%. In July 2009 Microsoft announced an agreement whereby Bing would power the Yahoo! search technology. This has been implemented in the US, Canada, Australia, Brazil and Mexico.

“It is significant that Bing overtook Yahoo! globally for the first time on a monthly basis but it remains a tough battle to claw back Google’s market share,” commented Aodhan Cullen, CEO, StatCounter. “Although Google dipped below the 90% mark in February worldwide for the first time since August 2009 it shows little sign of losing its global dominance any time soon.”

StatCounter, which specialises in website visitor analysis for organisations and bloggers, provides free lifetime stats and free detailed analysis on the latest 500 hits. Members can upgrade to access more detailed stats from $5 a month.

StatCounter Global Stats are based on aggregate data collected on a sample of over 15 billion page views per month from across the StatCounter network of more than three million websites.

StatCounter, which provides free website traffic information, publishes search engine stats in its StatCounter Global Stats, a free online research tool. It also monitors internet market share battles including browsers, Social Media and operating systems including mobile.