Mike Lazaridis the co-CEO of Research In Motion (NASDAQ:RIMM) will be stepping on stage at the annual trade show in Las Vegas on April 1st. From that day forward, it is expected that BlackBerry App World will be open to the public. This is the second challenge to Apple’s App Store after the Google Android Market.
Nokia, Microsoft, and Palm plan on launching application stores of their own soon. It is rumored that the BlackBerry App World will all require PayPal, new phone models, and a $2.99 minimum price of the applications selling on that market.
Given that BlackBerry is more established in the corporate world, owners of the device tend to be more well off financially. RIM only plans to take only 20% of revenues from BlackBerry software developers. Apple takes about 30%.
RIM has been working with developers since 2002 to develop applications for the BlackBerry mobile device. Since then developers have downloaded over 100,000 kits to write code for the BlackBerry.
Apple’s App Store already has traction going with over 1 billion downloads across 25,000 applications. The MySpace BlackBerry application itself hit 400,000 downloads in its first week.