BlackBerry Has Acquired ScrOON To Drive BBM Profitability

Posted Nov 22, 2013

BlackBerry is currently available as a free app on multiple phone platforms.  One of the reasons why BBM is free is because it competes with other free messaging software like iMessage, WhatsApp, Line, and Skype.  How can BlackBerry make money from BBM then?

BlackBerry’s recent acquisition of ScrOON will be a driving force in that goal.  ScrOON manages the social media pages for several large companies like Warner Brothers and Louis Vuitton.

ScrOOn could potentially monetize BBM by creating dedicated BlackBerry channels that focus on different themes and brands can pay to sponsors them.  There could be themes like entertainment and fashion.

[Source: UberGizmo]