BlackBerry PlayBook Misses Targets and Has Higher Return Rate Than Moto Xoom

Posted May 20, 2011

The BlackBerry PlayBook sales has fallen short of the expectations at Research In Motion Limited (TSE:RIM). The PlayBook is also being returned at a higher pace than the Motorola Xoom. According to a BGR source, the PlayBook sales missed internal sales targets by over 90%. The return rate of the Xoom is already at a high number of 7%. Given that the return rate of the PlayBook is even higher, that means almost one out of every 10 people that buy a PlayBook ends up returning it. [BGR]