Blockbuster Is Planning $15-$20M TV Ad Campaign

Posted Nov 18, 2010

Just when you thought Blockbuster was going to forfeit and admit failure, they decided to use $15-$20 million on a TV ad campaign. Blockbuster had received $125 million loan in the form of a debtor-in-possession (DIP). “The goal of the campaign is to increase awareness in the fact that Blockbuster rents new releases 28 days before Netflix and Redbox, a unit of Coinstar,” said Blockbuster in an interview with Reuters. [Reuters]