The On Demand service from Blockbuster Inc. (NYSE:BBI) has launched on TiVo box devices. The Blockbuster service is compatible with the Series2, Series3, TiVo HD, and the TiVo HD XL DVR system. The rentals will range from about $2.99-$3.99. The classics will be $2.99 and new releases will be $3.99.
“Blockbuster nights are synonymous with family and fun, something that goes perfectly with the TiVo experience,” stated TiVo SVP of Sales and Marketing Joe Miller. “By bringing Blockbuster’s content direct to TiVo subscribers, we show once again that TiVo offers much more choice and convenience for our customers compared to other DVR offerings. We are very pleased to say that customers can now walk into a participating BLOCKBUSTER store to purchase TiVo DVRs and that together both companies have succeeded in bringing even more entertainment direct to the living room.”