Blockbuster announced earlier this week that they have partnered with TiVo to make Blockbuster’s OnDemand service available through TiVo. In return, Blockbuster will promote TiVo DVRs at their retail stores. Blockbuster OnDemand will be available on TiVo’s Series3, TiVo HD, and TiVO HD XL boxes.
“We are excited to be teaming with TiVo, the company that created the DVR, to make Blockbuster’s entertainment content readily available to their millions of subscribers,” stated Blockbuster Chairman and CEO Jim Keyes. “Ultimately, our vision is to work with TiVo so that their subscribers can access movies not only through our OnDemand service but also from our stores and through our by-mail service as well. Regardless of a film’s availability ? through VOD or on DVD ? we want to work with TiVo to provide their subscribers unprecedented access to movie content.”
[via Blockbuster PR]