Blockbuster has decided to give up in the DVD rental business in an industry where many people now prefer Internet streaming, mail deliveries, and Redbox’s one-day rentals. Blockbuster’s parent company Dish said that they will be shutting down all of the remaining company-owned Blockbuster stores in the U.S. by early January 2014. This will affect 300 remaining retail stores along with Blockbuster’s distribution centers. Blockbuster’s By Mail service will also be shutting down in the middle of December. Only the franchised and licensed stores in the U.S. and abroad will remain open.
“This is not an easy decision, yet consumer demand is clearly moving to digital distribution of video entertainment,” stated Dish President and CEO Joseph Clayton. “Despite our closing of the physical distribution elements of the business, we continue to see value in the Blockbuster brand, and we expect to leverage that brand as we continue to expand our digital offerings.”
Dish is going to focus on the Blockbuster On Demand streaming video service and the Blockbuster Home service for Dish customers following the shut-downs.