Sifry launched Technorati in 2002.Â The name, Technorati is based on the fusion of the words technology and literati (intellectuals).Â Technorati allows users to search for blogs, photos, and other media.Â Technorati redesigned their platform in 2007 to gain the attention of bloggers, Internet startups, entrepreneurs, and mainstream media.
In the first three rounds of investment, Technorati brought in $21.6 million.Â Today the company announced that they have raised $7.5 million out of a targeted $10 million Series D round.Â Montgomery & Co. is working on brokering an acquisition of the blog search engine company.
Previous investors in Technorati include Draper Fisher Jurvetson, August Capital, and Mobius Venture Capital.Â In this round, Draper Fisher Jurvetson, Mobius Venture Capital, and FG Incubation participated.
Upon visiting the Technorati homepage I noticed that at the top it says, “whatâ??s percolating in blogs now.”Â The frontpage consists of stories in the media that many blogs are commenting on and linking to.Â This approach is very similar to Techmeme and Digg.
Technorati has a feature called Authority and Ranks individual blogs.Â The more a blog gets linked to, the more authority and ranking it receives. The top 100 blogs on Technorati are available at: http://technorati.com/pop/blogs/.
Technorati will be making an official announcement next week about the funding and will be announcing a business strategy initiative.Â Look for additional Technorati news next week.
 paidContent: More Cash For Technorati: Blog Searcher Gets $7.5 Million Of $10 Million Fourth Round by Joseph Weisenthal
 TechCrunch: Technorati Confirms New Financing; New Business Focus Coming by Michael Arrington