Bloomberg and UTV are partnering up to create a new finance channel in India. The business news channel in India called UTVi will be re-branded as Bloomberg-UTV. This will give people with a TV in India access to Bloomberg Television as a premium channel.
“The BLOOMBERG TELEVISION network is excited to be joining forces with UTV in providing a business and financial news channel with remarkable breadth and depth of reporting for the Indian market. We will welcome 30 million households in India to Bloomberg’s community of more than 200 million television households, who make up the most affluent and influential audience in the world,” stated Bloomberg Multimedia group CEO Andy Lack. “By working with UTV to realize our shared vision for business and financial television, Bloomberg renews its commitment to delivering business, economic and political news and analysis to viewers in India, and at the same time to delivering news about one of the world’s most dynamic economies to investors across the globe.”
Another result of the partnership announcement is that UTVi.com will be re-branded as bloombergutv.com. This website will have content powered by Bloomberg too.