BlueCava is a cross-screen advertising company that has raised $13 million in a new round of funding. The round of funding was provided by S3 Ventures, Performance Edge Partners, and Zeitgeist Capital. BlueCava makes it possible for companies to manage consumer targeting on smartphones, tablets, and the Internet.
BlueCava has also named Phil Myers as the executive chairman. Myers previously worked as CEO of StoredIQ. BlueCava used to be focused on device reputation and security services. This same technology is now used on advertising targeting.