BMW Is Expanding Their DriveNow Program

Posted Sep 4, 2013

Bayerische Motoren Werke AG (ETR:BMW) is expanding their DriveNow car-sharing program to other cities in the United States.  The service allows their electric vehicles to be picked up and dropped off in different streets.  Currently BMW has a fleet of 70 1-series coupe ActiveE EVs and 2,000 registered users.

Richard Steinberg, the CEO of DriveNow USA, said that BMW started the program in San Francisco because the Bay Area is known for being a major car-sharing city.  BMW also operates DriveNow in four European cities.  BMW also installed chargers at each of their 18 locations across the Bay Area.

DriveNow leaves cars on four corporate campuses where the company employees have access to the vehicles.  Around 50% of DriveNow’s business is corporate.  DriveNow is doing very well now as they have pick-up and drop-off locations in Oakland and San Francisco.