BoostCTR is a startup that specializes in split testing to help businesses find effective words and images for their online ads. The company has raised $8 million in Series B funding earlier this week, led by Battery Ventures with participation from Javelin Venture Partners and Western Technology Investment. BoostCTR has raised a total of $12 million thus far.
Shawn Kernes, former chief technology officer at StubHub, has been hired as the CTO of BoostCTR as well. Battery Ventures general partner Brian O’Malley will be joining BoostCTR’s board of directors.
Founded in 2009, BoostCTR helps advertisers in optimizing ad content across search and social networks. BoostCTR plans on using the funding to increase their sales force.