Box, the cloud storage service, has opened a new office in London. “We’ve seen some pretty significant traction there in the past couple of years,” stated Box founder and CEO Aaron Levie in an interview with the LA Times. Box plans to hire 20 employees by the end of the year and 100 employees by the end of 2013.
Box will have four or five employees working in London from the U.S. as part of a “DNA-injection team to build out the environment, to ensure the culture remains a cohesive” part of the Box family. The company is looking to hire a sales and an operational lead.
Box has clients all over the world, but they are seeing the most demand in Europe. By 2013, Box will probably open offices in Japan, Hong Kong, and Singapore. They project to hit 30% of their revenue from Europe and they are currently seeing about 15%. Servers will remain in the U.S., but the company will establish “data residency” overseas. Box is now offered in British English, French, Italian, and German.