Brad Stone Of The NYT Discovers The Fake Steve Jobs Identity

Posted Aug 5, 2007

He’s busted.  The blogger that is known as the “Fake Steve Jobs” has been fooling people for 14 months.  This blogger acted and referred himself as the real Steve Jobs, CEO and co-founder of Apple Inc.  However, a writer at The New York Times discovered the actual identity of the Fake Steve Jobs.

“The mysterious writer has used his blog, the Secret Diary of Steve Jobs, to lampoon Mr. Jobs and his reputation as a difficult and egotistical leader, as well as to skewer other high-tech companies, tech journalists, venture capitalists, open-source software fanatics and Silicon Valleyâ??s overall aura of excess,” wrote Brad Stone in The New York Times[1].

Interestingly, this blog has gained quite a bit of traction and readers including Bill Gates and the real Steve Jobs.  The Fake Steve Jobs is Daniel Lyons, a senior editor of Forbes Magazine that lives near Boston, MA.

“I thought, wouldnâ??t it be funny if a C.E.O. kept a blog that really told you what he thought? That was the gist of it,” stated Lyons in response to his opinion of chief executives turned bloggers rarely write honestly.  And the readers loved it.  The Fake Steve Jobs would point fun at the open source community, Eric Schmidt, and Bill Gates.  And when Fake Steve was asked about Apple’s future succession by a reader, Fake Steve replied, â??My plan at this time is to live forever and to remain in charge here, though perhaps with fewer restrictions on my power. The truth is, I am not human â?? I am a man-god, son of Zeus, born to mortal woman but fathered by the ruler of the gods, lord of thunder.â?

Forbes is planning on moving the Fake Steve Jobs Diary to in September (or possibly earlier).  But it is highly unlikely that the real Steve will continue to read the blog of himself being parodied.  Take a joke, Steve.  After all, the Mac guy is cool in the “I’m a Mac and I’m a PC” commercials.

[1] New York Times: A Mystery Solved: ‘Fake Steve’ Blogger Comes Clean