Brigade Media has acquired a majority position in the holding company that runs Causes and Votizen. Causes is known organizing Facebook users around issues. Votizen provides social network tools for voters. Causes acquired Votizen in 2013.
Sean Parker (pictured above) will be stepping down as the interim CEO at Brigade, but will remain as the chairman of the company. Causes’ CEO Matt Mahan will now become CEO of Brigade Media. Causes’ VP of revenue James Windon will now become the president of Brigade where he will be responsible of future monetization and partnerships. Causes will eventually be shut down. The terms of the deal were undisclosed.
It is actually unknown what Brigade Media does since it is in stealth mode. Brigade is expected to launch in early 2015 after the current election cycle, according to TechCrunch. It is believed that Brigade wants to solve voter apathy.
Causes has 186 million registered users that have an interest in political action. Votizen has experience with politically active users on social networks. Brigade could use both of these companies to drive voter interest.