Raises $5 Million Series A To Compare Dentists

Posted May 21, 2011 is a website that allows people to compare dentists based on reputation and price. has pre-negotiated prices on all major dental procedures at over 25,000 dentists across the nation. collects patient reviews from members and Yelp. raised $5 million in Series A led by Mayfield Fund.

“Brighter is an early example of real health care reform where consumers can make direct and informed buying decisions regarding the cost and quality of their care,” stated founder and CEO Jake Winebaum. “With Brighter, we have created a true marketplace for dental care that makes it easy for consumers to find the right dentist at a fair price, and in many cases cut their dental bills in half. As dental costs continue to escalate, and 50 percent of Americans are without dental insurance, there is an urgent need for this service.”