British Airways has made a very creative billboard called “Look Up.” The new video ad in Piccadilly Circus in London features a boy looking up at the sky. If you follow the finger, you will notice that it is pointing at a place in the sky. The billboard gets updated in real-time and it displays the flight number and origin. In the video, the sample used is the BA475 in Barcelona. The billboard uses custom-built surveillance technology to make the ad work.