British Airways Billboard Character Looks At Airplanes As They Fly Over The Ad

Posted Nov 29, 2013

British Airways has made a very creative billboard called “Look Up.” The new video ad in Piccadilly Circus in London features a boy looking up at the sky.  If you follow the finger, you will notice that it is pointing at a place in the sky.  The billboard gets updated in real-time and it displays the flight number and origin.  In the video, the sample used is the BA475 in Barcelona.  The billboard uses custom-built surveillance technology to make the ad work.