Earlier this month, the U.S. Marines banned its members to using social networking utilities such as Facebook and Twitter. On the other side of the Atlantic Ocean, the Ministry of Defence (MoD) in the United Kingdom told British troops that they no longer need to seek permission for using the same social networking utilities.
The MoD even said that they would sponsor troops that use the service. If a troop blogs or tweets about the military, the MoD will give them additional tips for engaging audiences. The MoD released a 13 page document entitled “Online Engagement Guidelines” that discussed what the constraints were for using online services.
When the MoD noticed that the Armed Forces Day Facebook Page had attracted about 170,000 fans, the British organization had further became attracted to the idea of encouraging use of social media by the troops. “This about troops having a little more freedom, a little more autonomy. The MoD’s new common sense guidance allows service personnel to talk about themselves and their work online, within limits and with advice to protect their security, reputation and privacy,” stated an MoD spokesman in an interview with The Telegraph.