Buddy Media Acquires Social Analytics Company Spinback

Posted May 12, 2011

Buddy Media, a company that is known for building a Facebook ad management system used by agencies and advertisers, has acquired social analytics company Spinback. This year, Facebook’s ad revenues are expected to jump 80% to $2.19 billion. Spinback is Buddy Media’s first acquisition. Buddy Media’s last round of funding was about $28 million around October 2010. Spinback developed a social commerce widget called EasyShare that allows people to share product purchase information on Twitter and Facebook. [paidContent]