Burt is launching a new advertising analytics service called Rich. Rich breaks down all advertising data on a single page tailored towards creative agencies. Some of the questions answered on the single page include “Was the ad visible?” “Did someone see the ad?” and “What did they do then?”
Rich was launched at the DEMO conference earlier this week. Rich also shows what the click-through rate was on ads. One of the unique features that Rich has is “view-throughs” which shows how often ads are actually seen. Rich also has a “visibility” feature that shows whether ads were placed on a website where people could see it.