Internet retailer Buy.com has reported that they have had their best Black Friday performance in the entire history of the company. They reported 45% sales growth year-over-year. Part of Buy.com’s appeal is there 45-day return policy and no minimum purchase on about 2.7 million products. Buy.com also recently introduced the “Rakuten Super Points” customer loyalty points.
“Shoppers have come to know Buy.com as a one-stop destination for the best return on their dollar,” stated Buy.com CEO and President Neel Grover. “Our initial holiday results point to a strong start of the season, as consumers responded favorably to the newest initiatives we put in place to create an even more wallet-friendly shopping experience.”